The Journal

Winter Edit 2022

🕤 5 min read - It’s the most wonderful time of the year, and along with it comes the most fabulous fashion edit of the year. From sparkles to scarves, this season has all the bases covered so you c...

November Top Sellers

🕤 4 min read - Black Friday has come and gone and with it we are truly into Christmas and winter. The deals have filled up our top 10 list and with good cause. Deals on our cashmere, jewellery and ...

Black Friday Deals - Stocking Fillers

🕤 3 min read - Black Friday is upon us and deals will start rolling out across the Pure Luxuries websites soon. To tide you over, we have the styles and looks that are bound to impress. Finding a g...

Fashion Secrets

🕤 4 min read - Between ever-changing trends and finding the right fit, navigating the world of fashion can be somewhat of a challenge. We have put together some of our favourite tips to make lookin...

How to Dress for Bonfire Night

🕤 7 min read - Whether you prefer to keep it casual or like me, think that every walkway is your runway, then read on to find out how to dress for Bonfire Night! 

10 Secrets to Make Your Outfits Look 'More Expensive'

🕤 7 min read - How do you fool people into thinking you have it all sussed and you’re as put together as your sensational fashion sense? The good news is you don’t have to break the bank to look a ...

How to Create a Capsule Wardrobe

🕤 10 min read - The start of a new season calls for a wardrobe overhaul and with capsule wardrobes gaining a lot more attention in recent years, I can't think of a better time to give one a shot. I...

August Top Sellers

🕤 6 min read  - As summer comes to a close and autumn is on the horizon, it is time to dust off those woolly jumpers and start transitioning our wardrobe. But before we say goodbye to the summer su...

Summer Edit 2022

🕤 5 min read - Bring out the Pimm’s and dust off the BBQs, summer has arrived! Here at Pure Luxuries London, we are excited about this season’s cool and colourful trends. Whether you’re a glamourou...

May Top Sellers

🕤 6 min read - As we look back on May’s bestsellers, we can see that you guys have already caught the summer bug, with bumblebee themed designs, pastel hues and backpacks fit for bike rides hitting...